DMA 26: BALTIMORE

WMAR Slots ‘Midday Maryland’ Lifestyle Show

E.W. Scripps-owned ABC affiliate WMAR Baltimore (DMA 26) will premiere a new, lifestyle program, Midday Maryland, on Monday Sept. 11 at noon.

The locally produced show, hosted by Wyatt Everhart and Elsa M., “will feature everything Maryland has to offer, from local and across the state hotspots and chefs, to tips and tricks from local experts,” WMAR said.

“Our team has been working on this new show for the past year. That includes everything from content to sets, personnel and presentation.” said Bill Hooper, WMAR VP-GM. “We have a winning combination that our audiences will love with Wyatt and Elsa. Both bring great perspective, wit and humor to this show and viewers will appreciate the wealth of information they can get from it.”

Everhart, who hails from Ocean City, Maryland, started as a freelancer when he joined the WMAR news department in 2008. He was chief meteorologist for the past five years. In his new role, Everhart will be working on air and behind the scenes with the sales and production departments.

A native Wisconsinite, Elsa M. has called Maryland home since 2010. Most recently, she was senior community and marketing director for Yelp Baltimore. 

Midday Maryland will be a half-hour formatted show that features a mix of interviews, on-location segments and in-studio cooking, fashion and do-it-yourself demonstrations. The weekday show airs between ABC’s The View and Right This Minute, a Scripps-produced news and viral video show.

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