The Granite Detroit MNT affiliate gives viewers a chance to win $150,000 in a lotto drawing each weeknight from Feb. 28 to March 25 with scratch-off cards at advertisers featuring station personalities and shows.
DMA 11
WMYD Launches $150,000 ‘Scratch For Cash’
Granit Broadcasting MNT affiliate WMYD Detroit (DMA 11), is launching an unusual twist on a free viewer lotto game on Mon, Feb 28. Scratch for Cash uses the station’s shows, names of show stars and on-air talent instead of numbers in the drawing.
Viewers pick up free scratch-off cards at local WMYD advertiser locations, scratch off six circles to reveal a random match of shows and talent names. A Scratch for Cash Lotto machine picks six balls during the nightly 10 p.m. newscast. If a card matches that day’s six names, the cardholder win $150,000 cash. There’s a different scratch card issued by WMYD for each day the contest runs, so viewers have a new chance every day. The contest runs every weeknight from Feb. 28 until March 25.
Scratch for Cash is the local version of a TV lotto a game developed by The Incentive Plus Network and Odds On Promotions. WMYD has sold the sponsorship of TV Lotto to two local auto dealerships and a check cashing service.
The Incentive Plus Network is a division of Cross MediaWorks. Incentive Plus creates contests and promotions for more than 200 TV stations nationally. Stations can trade their own airtime to work with and pay for the services of IPN.
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