The noncommercial PBS flagship in New York will manage international distribution of its renowned proprietary original programming.
WNET Expands Into International Distribution
WNET New York, the PBS flagship station and producer of approximately one-third of all programs seen throughout the PBS system, will manage the international distribution of its proprietary programming which includes such iconic productions for PBS as American Masters, Nature and Great Performances, among others, it was announced by for WNET.
“I am excited about this new opportunity to invigorate WNET’s revenue stream,” said Harvey Seslowsky, WNET managing director of sales and global content distribution. “The incredible current and archival programs in WNET’s library have real potential in markets outside of North America and we’re eager to investigate various distribution models that will help us to maximize this potential.”
Throughout its nearly 50 years as a production and broadcast facility, WNET has produced thousands of hours of primetime programming and has earned hundreds of prestigious awards including Emmys, Grammys, Peabodys and an Oscar. Just this week, WNET won five more Primetime Emmy Awards for American Masters and Great Performances programs.
“Some of the smart, inspiring programs that WNET has produced for America can already be seen around the world,” Seslowsky said. “However, with our new model we’re looking forward to broadening the scope of our work globally.”