Worldlink Names Strumwasser EVP, Bcst Sales

Multi-platform advertising sales firm WorldLink today named former MMT Sales President Larry Strumwasser as executive VP, broadcast sales and business development. Based out of the company’s New York office, he will report to WorldLink EVP Sales and General Manager Dan Casey.

In his newly created role, Strumwasser will oversee WorldLink’s broadcast and digital divisions, representing sales for broadcast station groups and their digital sub-channels. WorldLink currently represents D2 and D3 channels for a growing number of stations and group broadcasters.

Strumwasser brings more than 25 years of sales and marketing experience in television, the internet and cross-platform sponsorships with him to WorldLink. He served as president of MMT Sales, a subsidiary of Cox Communications, from 2001 to 2009.

Prior to MMT, Strumwasser spent 15 years at TeleRep, rising to VP-general sales manager. That was followed by a stint as general manager of WPXN New York. More recently, he was general manager of MediaFactor, a division of Merchant Cash and Capital, a funding provider , and senior VP, advertising sales, for media lead generation company POLLCAST.