Worldnow Launches Local Sales Products

Worldnow said Tuesday that it will unveil a new suite of local sales products at the Borrell Local Online Advertising Conference in New York on March 4 and 5. The three core products will let local media partners leverage targeted display and two of the most requested marketing services (Web design/maintenance and reputation management).

The suite of solutions, Worldnow says, also echoes Adobe’s Trends for 2013 which lists “content marketing,” “mobile optimization” and “targeting” as three of the top priorities for advertisers. The company added that several other products and services are currently in development and scheduled for release later this year.

“This new suite of local sales products addresses two needs,” says Craig Smith, chief revenue officer of Worldnow, “One, our media partners’ need for in-demand local sales products that deliver measurable value. And two, their advertisers’ need for marketing solutions that address opportunities and challenges posed by mobile, reputation management and targeted display.”

Worldnow’s portfolio now includes:

• Worldnow Targeted — Empowers media clients to sell beyond their own ad inventory, reach local users across thousands of web sites and target based on their location, actions, interests and profile.
• Worldnow Reputation — Lets advertisers monitor customer reviews, web mentions, critical local business listings that support local search and more. This reputation profile is optimized by a dedicated concierge team to improve visibility. And all of it is trackable via live, e-mail and monthly reporting.

• Worldnow Mobile Plus — Combines custom tailored, responsive design mobile sites including click-to-call, location maps, event tracking with a concierge support service, plus Worldnow Reputation.