Worldnow Unveils Complete OTT Platform, App Studio

Worldnow has introduced Worldnow OTT Gateway, the company’s complete over-the-top platform and experience app studio for connected devices. The company said OTT Gateway “provides a one-stop solution to quickly launch an OTT business with a comprehensive, feature-rich and advanced platform that uniquely extends the viewing experience with revolutionary personalization, monetization, interactive and social capabilities.”

With Worldnow’s OTT Platform, content owners can create global channels that support all business models with capabilities for universal digital rights management, subscriber management and user verification for TV Everywhere federated authentication. This enables organizations to capture in-depth insights about viewers and viewing behavior with cross-platform actionable insights to intelligently make decisions in real-time.

With more than 16-years of advanced advertising services, OTT Gateway can be monetized out of the box with Worldnow’s national direct ad sales and operations team with a vast network of long-standing relations with leading brands and agencies. Content owners can also leverage Worldnow’s extensive ad network, which covers 81% of households, making it one of the largest in the U.S.

The company also unveiled its experience app studio, which enables organizations to launch custom native connected device apps with drag-and-drop ease without writing a single line of code. The Worldnow Experience Apps feature:

• Cloud-based unified video and content management platform

• Customizable template apps for all connected devices

• Seamless, simple and secure user verification for TV Everywhere with support for single-sign-on (SSO)

• Support of video, audio, photos, and interactive engagements features, such as member check-in, comments, ratings, and social sharing

Extensive partner plug-in architecture that includes support for leading advertising and  analytics platforms.