The former Univision executive is tapped by Post-Newsweek Stations to lead its Miami ABC affiliate following the retirement of Dave Boylan.
WPLG Miami Names Bert Medina VP-GM
Post-Newsweek Stations appointed Bert Medina vice president and general manager of its ABC affiliate WPLG Miami (DMA 16). Effective immediately, he will oversee the station and its digital channels (MeTV and Live Well network), as well at the station’s Web and mobile sites and related applications. He succeeds Dave Boylan who announced his retirement in August and leaving WPLG on Sept. 20, joining Rentrak’s board of directors.
Previously, Medina held a variety of executive management positions during his 13-year tenure with Univision. He was SVP-operating manager of the TeleFutura Television Network, a unit of Univision Communications.
Earlier, in Chicago, he was VP-GM of Univision’s WGBO and TeleFutura’s WXFT, launching the latter as TeleFutura’s flagship station.
Prior to Univision, Medina served in several key executive positions during 14 years with Sunbeam Television Corp., including VP, programming and operations and corporate director of programming.He began his career at Sunbeam’s Miami station, WSVN, as a research analyst and later, research director, director of marketing and director of broadcast operations.
Most recently, Medina founded and led Cangas Communications, a media investment and management firm focused on commercial television stations, film/TV production and digital media assets in U.S. and global markets.
Medina has served on the boards of the Museum of Science and Industry (Chicago), Columbia College (Chicago), Illinois State Broadcasters Association, the South Florida Chapter of the National Academy of Television Arts and Sciences and the American Marketing Association (Miami). He is a guest lecturer at several universities.
He received a BS in communications from Florida International University.