DMA 38

WPTV To Produce News For WFLX

Beginning Jan. 1 the Scripps NBC affil in West Palm Beach, Fla., will take over news production for Raycom's Fox outlet. It will also farm out sports coverage to WEFL-AM, which already does the same for WPTV.

One year after launching a sports content partnership, Scripps-owned NBC affiliate WPTV West Palm Beach, Fla. (DMA 38), and WEFL-AM there announced they are expanding their relationship.

Effective Jan. 1, WPTV will produce the local newscasts on Raycom’s Fox affiliate WFLX weekdays from 7 to 9 a.m. and every night at 10 p.m.  

When WPTV takes over the news production, WEFL (ESPN 760) will oversee the sports segments on the Fox 29 Ten O’clock News.

“I have been impressed with what ESPN 760 has been doing for WPTV and l think our Fox 29 viewers will enjoy the added dimension of coverage that ESPN 760 will bring to the Fox 29 Ten O’clock News,” said John Spinola, WFLX VP-GM.

ESPN 760’s Evan Cohen will provide a nightly commentary on both local and national sports stories.

On Fridays and Sundays, ESPN 760’s Jason Pugh will anchor the 15-minute Wayne Akers Ford Sports Zone on WFLX at 10:45 p.m., which features expanded sports highlights, commentaries and features.

BRAND CONNECTIONS

“We are excited by the opportunity to provide WFLX viewers with this unique style of creative sports coverage,” said Steve Politziner, WEFL-AM VP-GM. 


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