WSB GM Tim McVay Announces Retirement

He’s stepping down from the Cox Atlanta ABC affiliate and leaving broadcasting after 39 years in the business.

Tim McVay, VP-GM of Cox Media Group’s ABC affiliate WSB Atlanta (DMA 9) today said he will retire at the end of the year.      

“Tim has been a positive driving force for 39 years at Cox Media Group Television,” said CMG EVP Jane Williams. “His tenure has included leadership positions in Dayton (WHIO), Atlanta (WSB), Pittsburgh (WPXI) and San Francisco (KTVU-KICU). Throughout his career, Tim has mentored, developed and coached many of our current leaders throughout the Television Division.

“As the VP/GM of WSB-TV for the last six years, he has led this legacy station to new performance heights. Tim will be missed greatly but his legacy of relentless execution and his winning spirit will live on in our culture for many years to come.”                       

“I have to be the most fortunate guy in the country to have spent my entire 39-year career with Cox Television,” said McVay.  “It has been an honor and a privilege to work alongside the Cox Corporate and station employees. They are the finest group of people and professionals in the broadcast industry and there is nothing more rewarding than being able to win together as a team.”  

McVay has spent his entire career with Cox Television, beginning at WHIO (CBS) in Dayton, Ohio, in 1979 as an account executive.  He also held the roles of national sales manager and local sales manager. McVay was LSM at WSB in 1992, and then appointed general sales manager in Pittsburgh at WPXI (NBC) in 1994.

McVay returned to Atlanta in 1996 as GSM of WSB. In 2004, Cox Television appointed him to VP-GM of KTVU (Fox) in San Francisco. He returned to Atlanta in 2011 when he was named VP-GM of WSB. 
Under his leadership, KTVU and WSB were recognized with Edward R. Murrow Awards, Peabody Awards, Emmy Awards and Alfred I. du Pont Awards, among others. McVay has won multiple Emmys and was inducted into the Silver Circle of the National Academy of Television Arts and Sciences in 2013.


McVay has served on the ABC Television Affiliate Association Board of Governors, the Georgia Association of Broadcasters Board of Directors and the Atlanta Leadership Committee for the Ad Council. He has also served on the sales advisory committees for TVB and ABC. 

As CMG integrates its Atlanta TV, radio and newspaper businesses, Williams added that she expects to announce a new leadership structure in the coming weeks.

Comments (6)

Leave a Reply

Michelle Underwood says:

October 25, 2017 at 11:51 am

What radio mgmt. will Cox replace him with?

Shaye Laska says:

October 25, 2017 at 12:34 pm

Congrats on a great run Tim.

Amneris Vargas says:

October 25, 2017 at 2:14 pm

Great run with great station in great market. The next GM will be among most fortunate TV execs in USA.

Christopher Caputo says:

October 25, 2017 at 4:40 pm

You are going to love retirement Tim……congrats……I love it!!!

Amanda Schultz says:

October 25, 2017 at 6:13 pm

Congrats Tim! I recall enjoying Steeler games alongside you and your wife in the WPXI box. Guess you pull for the Rams now!

Fred E Walker says:

October 26, 2017 at 6:28 am

Congratulations Tim McVay. Well Deserved!