The half-hour weekday newscast will air on the Hearst ABC affiliate’s ThisTV subchannel beginning Feb. 1.
DMA 23: PITTSBURGH
WTAE Adds 7 P.M. Newscast On Subchannel
Beginning Feb. 1, Hearst-owned ABC affiliate WTAE Pittsburgh (DMA 23) is adding a half-hour weekday newscast at 7 p.m. on its ThisTV Pittsburgh subchannel. The newscast will feature Pittsburgh’s Action News 4 anchor Jackie Cain and WTAE Chief Meteorologist Mike Harvey.
“We understand viewers are constantly looking for news, no matter what time of the day,” said WTAE President & General Manager Charles W. Wolfertz III. “Our new 7 p.m. newscast will give viewers more options to get news and weather information when they want it. Whether it’s on our traditional broadcast station, on-line, or on a mobile device, WTAE Channel 4 is always looking for more ways to make it convenient for our viewers to get the local news and weather that’s important to them.”
“We know some people do not make it home from work in time to see Pittsburgh’s Action News 4 from 5 to 6:30 p.m.,” added WTAE News Director Justin Antoniotti. “We hope news at 7 p.m. is a more convenient time to get caught up on all the day’s news and weather.”
ThisTV Pittsburgh is aired on WTAE’s ch. 4.2, as well as being carried on Comcast Cable ch. 204 and ch. 188 on the Comcast systems formerly owned by Adelphia, and on Armstrong Utilities ch. 90, Atlantic Broadband Uniontown ch. 110, Consolidated ch. 15 and Verizon FiOS ch. 461.
Comments (4)
kendra campbell says:
January 6, 2016 at 3:13 pm
Looking forward to those 0.8 HH, and 0.3 A 25-54 ratings.
John Bagwell says:
January 6, 2016 at 5:41 pm
They are creating more news inventory on a station in a swing state going into an election year
Patrick Burns says:
January 6, 2016 at 4:04 pm
Don’t be such a snob.
Cable inserts do that and even lower & sell out a lot of ads.
WTAE is smart to create more inventory !!!
Big ratings are pretty much OVER so these strategies are solid !!!
Dante Betteo says:
January 6, 2016 at 9:41 pm
Going to miss part of a movie.