WTLW Lima Modernizes With Myers

Myers Information Systems, a developer of broadcast traffic, business and content management software, today announced a successful integration of the company’s flagship ProTrack TV product for Christian broadcaster WTLW Lima, Ohio (DMA 201). The Myers suite also provides support to the West Ohio Sports Net (WOSN), an affiliated community outreach sports channel.

“Our previous traffic software was installed in 1992,” said WTLW-WOSN Traffic Manager Kelli Getz. “We needed to upgrade [and] researched several companies, finally narrowing it down to Myers and one other. After going through the ProTrack demo, we felt Myers was the right one for our needs, not only because of their software — including the daily server back-up option so we can remain operational in the event of a catastrophe — but also Myers’ reliability and 24-hour tech support.”

On-site training meant extra-long days for station staff, “but it was well worth it,” Getz said. “All our questions were answered and the material was presented in an understandable manner; with ProTrack, we’ll get better, more timely sales reports so our people can use their time more effectively.”

Myers’ flagship suite, ProTrack, is available in both radio and television editions. It offers comprehensive scheduling and business management for individual, multichannel and multi-station facilities. It is used by more than 226 media outlets.