WTVJ Miami Names Elyse Massa VP Of Sales

NBC-owned WTVJ Miami (DMA 16) today named local television sales veteran Elyse Massa as its VP of sales. Massa succeeds Larry Olevitch, who was recently promoted to the station’s president-GM.

Massa brings more than 30 years of local TV sales experience to her new role, including more than a decade at Comcast Spotlight in Miramar, Fla. For the last six years, she was director of regional/national sales for Comcast Spotlight, where she provided leadership to a sales team and developed and implemented sales strategies that achieved budget and sales goals.

Prior to joining Comcast Spotlight, Massa was GM at Millennium Sales and Marketing in Hollywood, Fla., for two years.  She has also held various sales positions in the South Florida market, including local sales manager and account executive at WSVN in Miami, local sales manager at WSFL Miami and WTVX West Palm Beach, as well as account executive at WBFS and WFOR, both Miami.

Massa holds a BA in television and radio communications from Brooklyn College.