WV Media Selects Matrix for CRM, Sales Analytics

West Virginia Media Inc. has chosen Matrix Solutions’ Web-based CRM and sales analytics software. West Virginia Media operates television stations, multicast Fox channels, a sports website and a weekly statewide business and leadership publication, all in West Virginia.

Its TV stations are: WOWK Charleston-Huntington (DMA 65); WVNS Bluefield- Beckley (DMA 156); WTRF Wheeling (DMA 158); and WBOY Clarksburg-Weston (DMA 170).

“We are excited to launch Matrix as a foundation in our sales efforts,” said Charlotte Cohen, general manager of WOWK Charleston-Huntington, W.Va. (DMA 65). “In today’s diverse and demanding marketplace, providing real-time, accurate information into advertising sales across our organization is a competitive advantage that Matrix delivers, making sales success straightforward.”

Matrix provides views tailored to different roles:

•  For the corporate executive, Matrix delivers detailed reports and dashboards that give a picture across all properties offering visibility and analysis against goals, year-over-year pacing and identifies potential “gaps” to be monitored.

•  For the sales manager, Matrix offers an analysis of key accounts, pacing and forecasting for all account executives, teams and offices. 

• For the account executive, Matrix provides functionality to simplify reporting tasks and streamline forecasting. Matrix tracks activities, deals and accounts, anywhere.

“Matrix anticipated the changing sales model and consequently created a solution that blends our strong reporting and analytical capabilities with Media CRM while being easily accessible through our hosted solution,” Cavanaugh said. “Matrix is a real-time, multitenant application that allows companies of any size to engage with their customers in dynamic new ways. Matrix enables sales people to be more effective, sales managers to be more decisive and corporate executives to be more strategic.”