DMA 43

WVEC Norfolk Debuts New News Set

Belo’s ABC affiliate WVEC Hampton Roads-Norfolk, Va. (DMA 43), introduced a new set on Oct. 17.

The old set, originally constructed in 1990, had lived through several facelifts over the years, but the framework of the set itself, including the shape of the main anchor desk had not changed until now.

“We are pleased to present our new set to our viewers in Hampton Roads, said WVEC Executive News Director Rich Lebenson. “The new set is sleek, modern, full of new technology and the perfect complement to the region’s best and largest team of anchors, meteorologists, reporters, photographers and producers.”

Chuck Spruill, WVEC’s director of creative services added: “The old set had been through so many tweaks and revisions that we knew it was time. We ripped out everything and started from scratch, including putting down a new floor and re-hanging every light fixture. We wanted the end result to have a modern yet simplistic feel, and we are very happy with the outcome.”

The new set features a modern desk with blue LED accents and a translucent stone desktop. Large Duratran graphics and lightbox columns help define the set’s backdrop.  WVEC used local company SCECON to help with the design and construction.

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