DMA 6: WASHINGTON

WZDC Adds More Local News, Rebrands

Telemundo’s Washington outlet is now calling itself Telemundo 44 as it expands its local news with Noticiero Telemundo 44 at 5 p.m. It also debuts a new website and mobile app.

Telemundo-owned WZDC Washington (DMA 6) on Thursday rebranded from “Telemundo Washington” to “Telemundo 44.”

The station recently debuted an hour-long weekday newscast at 5 p.m., Noticiero Telemundo 44, following its introduction of newscasts at 6 and 11 p.m. on Jan. 1.

The newscasts are anchored by Alban Zamora and Sulema Salazar and are available over-the-air on ch. 44, on Comcast ch. 796 and on FiOS ch. 520.

“In just a short time, Telemundo 44 has introduced more news than any other Spanish-language television station in the Washington, DC area, and we’re just getting started” said Jackie Bradford, president-GM of WZDC and NBC O&O WRC. “I am especially gratified that our phone banks and community efforts have provided so much help to our viewers since the station launched in January.”

The station’s new website, TelemundoDC.com and dedicated station app, “Telemundo DC” also launched Thursday. Telemundo 44’s new digital and mobile platforms will provide local news and weather information to local audiences on-the-go.

In addition, the station’s digital platforms will feature hyper-local weather forecasts including an exclusive 10-day weather forecast, a new state-of-the-art “Live Radar” that will be powered by the station’s proprietary network of radars including the first-of-its-kind mobile Doppler weather radar called CazaTormentas in Spanish (StormRanger). The Live Radar will also be powered by the existing network of national weather radars.

BRAND CONNECTIONS

As the Spanish-language channel of the 2018 FIFA World Cup Russia taking place June 14 through July 15, WZDC will also deliver live coverage and information around the FIFA 2018 World Cup, across all of its platforms, @Telemundo44 on FacebookTwitter and Instagram.


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