The 19-year veteran of Tegna’s ABC affiliate in Grand Rapids, Mich., has worked his way up from account executive.
WZZM Promotes Chris Legg To Sales Director
Tegna-owned ABC affiliate WZZM Grand Rapids, Mich. (DMA 44), today named Chris Legg director of sales.
He has been with WZZM’s sales department for 19 years. He started as an account executive managing local and regional business. In 2003, Legg was promoted to local sales manager, where he led a team developing customized multiplatform advertising solutions for local businesses.
The station said that over the past few years, Legg “has been instrumental in transforming the sales department into WZZM 13 Media Solutions, a full-service advertising company offering a robust suite of television and digital services.”
Legg is a graduate of Hope College in Holland, Mich., where he majored in business administration with an emphasis in marketing and advertising.