Yangaroo Adds Life Alert As Direct Response Client
Life Alert is the newest customer of Yangaroo Inc.’s expanded direct response advertising distribution and production services. Life Alert is a personal emergency response and home medical alert system company that provides home audio monitoring protection.
Yangaroo’s DMDS is a patented and secure platform that manages and distributes high quality commercial content. Direct response customers, such as Life Alert, are not only using Yangaroo for content delivery, but for production services as well, which include tagging, versioning and encoding.
In the most recent content sent from Life Alert, Yangaroo applied versioning for hundreds of pieces of their content, applied necessary formatting, ran quality control checks and delivered the content to its appropriate destinations quickly and efficiently.
Yangaroo has a dedicated team that manages direct response advertising services to provide customers with an effective workflow including fast turnaround and responsive customer service.
Yangaroo has added over 25 new direct response advertising customers this year-to-date, currently generating more than 25% of total advertising division revenue.
“We recognized a void in the market when it came to direct response advertising services and have added to our team key staff who are solely focused on, and have the expertise specific to, direct response advertising.” said Gary Moss, Yangaroo president-CEO. “Filling this void has sparked new growth in our advertising business and we look forward to further growth in this market.”
“I find Yangaroo to be very easy to work with. Their staff are very responsive to produce quick turn-around times that are vital to meeting our deadlines,” said Olga Vlasova, VP of marketing for Life Alert. “Moreover, they provide a simple and reasonable cost structure along with a good pool of talent for voice over acting to choose from.”