Zephyr Sets U.S. Net Of International Programming
Chicago-based media buying and management company Zephyr Media Group leads a consortium of companies that will launch Vibrant TV, a broadcast destination dedicated exclusively to quality programming from international producers and broadcasters, it was announced by Dan Zifkin, Zephyr CEO.
Slated to debut June 2012, Vibrant TV will air blocks of programming in categories including lifestyle, reality, series, sports and kids. Zifkin and the new channel’s program acquisition team will attend the upcoming MIPCOM market to meet with international broadcasters and independent production companies.
“American viewers are developing a strong appetite for programming that originates from all parts of the world that is largely being unmet by current channels,” said Zifkin. “Vibrant TV has a mandate of serving as a showcase for the widest array of internationally-produced programming, providing a television window to the world for American audiences and a U.S. broadcast platform for international producers.”
Vibrant TV will be an advertiser-supported channel destination available via a combination of satellite and terrestrial platforms, with Zephyr Media handling advertiser sales concentrating on international-focused advertisers such as airlines and hotels, and a wide range of globally-manufactured consumer products.