Deals
Bain Emerges as Leading Bidder for WPP's Kantar Unit
- Negotiations value Kantar research unit at about $4 billion
- Advertising giant confirms talks reported by Bloomberg earlier
This article is for subscribers only.
Bain Capital is in exclusive talks to buy a majority stake in WPP Plc’s Kantar unit in a deal valuing the market-research business at about $4 billion including debt.
The buyout firm’s proposal is subject to negotiation and there’s no guarantee that talks will result in a deal, WPP said in a statement on Monday, which confirmed an earlier Bloomberg News report. The company was competing against Apollo Global Management, Platinum Equity and Vista Equity Partners in the final round of bidding, people familiar with the auction said previously.