Facebook, Instagram To Reveal More On How Ads Target Users

Facebook parent Meta, which also owns Instagram, said it will start releasing details in July about the demographics and interests of audiences who are targeted with ads that run on its two primary social networks. The company will also share how much advertisers spent in an effort to target people in certain states.

BRAND CONNECTIONS

The Era Of Borderless Data Is Ending

Nations are accelerating efforts to control data produced within their perimeters, disrupting the flow of what has become a kind of digital currency.

Marketing budgets climbed to 9.5% of total company revenue in 2022 — up from 6.4% in 2021, but down from 11% in 2020 and 10.5% in 2019, according to Gartner. The Gartner 2022 CMO Spend and Strategy Survey — released Monday at the Gartner Marketing Symposium/Xpo — found 70% of respondents reported budgets increasing this year.

Court Upholds Injunction Against Florida Social Media Law

A federal appeals court has agreed to block enforcement of the major provisions of a Florida law targeting social media content moderation. NetChoice and the Computer & Communications Industry Association had sought the preliminary injunction while their legal challenge of the law works its way through the courts.

Netflix's addition of an ad-supported tier could generate as much as $2.5 billion in annual advertising revenue in the U.S. alone, while boosting overall domestic revenue by 21%, according to calculations conducted and published by The Information.

OPEN MIKE

I’m An MMJ On The Brink Of Leaving TV News. This Is Why

Poor pay, stress overload and constant uncertainties are squeezing reporters and MMJs — not to mention badly needed producers — out of TV news. Here’s what station and group leaders need to hear if they want us to stay.

TVN’S MEDIA JOBS

New Jobs Posted To TVNewsCheck

Twelve new jobs posted to TVNewsCheck’s Media Job Center include openings in news, engineering, creative services and accounting.

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