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Mark Marshall has been named chairman of global advertising and partnerships at NBCUniversal after filling in on an interim basis.
Marshall has been acting as interim chairman since May, when Linda Yaccarino departed the company to serve as CEO of Twitter. He stepped in to lead the team through its upfront, a day after Yaccarino’s departure, which NBCUniversal said resulted in cash commitments roughly in line with last year’s upfront, which was the company’s highest grossing to date, in the midst of a tough advertising environment.
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Marshall has been reporting to Mark Lazarus, the chairman of NBCUniversal television and streaming, rather than to Comcast president Mike Cavanagh, who Yaccarino had last reported ot.
“Mark stepped into this role on an interim basis at one of the most critical times of year for the ad sales business, and over the past three months he has more than proven himself to be the leader NBCU needs to guide this team into the future,” Lazarus said. “Mark’s relationships are second to none, and coupled with his transformative vision, I have no doubt that under his leadership we will continue to reinvent and innovate the sales business while super-serving our clients and partners.”
Before taking on the interim role, Marshall had been president of advertising sales and partnerships at NBCUniversal since 2018, during which time he oversaw advertising sales for NBCUniversal’s NBC Broadcast Entertainment, NBC Sports, advanced advertising sales and client partnerships. He previously served as executive vice president of the entertainment advertising sales group, with oversight over advertising sales for NBC Entertainment, USA, Syfy and WWE.
He previously held in multiple advertising sales and sports positions at Turner Broadcasting, where he worked from 1999 to 2013, and eventually became the company’s senior vice president and national sales manager. He began his career as vice president and national sales manager for Turner Sports and as vice president of Turner Sports advertising sales for the West Coast region.
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