Radio Shows Surprising Resilience Even In A Rapidly Changing Media World
It’s a familiar refrain: “Legacy media is dead” — unless you’re talking about radio. Despite being one of the oldest media formats, radio has maintained relatively stable listenership over the past decade. Pay TV, while newer, has faced more significant declines. And while radio does face headwinds, top players such as iHeartMedia are positioned to lean on digital formats, too.
This article was originally posted on cnbc.com
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