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WrenchNinja

Member
Oct 25, 2017
18,765
Canada
The head of the CBC says it is preparing to end traditional TV and radio broadcasts and move completely digital, as audiences shift to streaming, but the move is unlikely to happen over the next decade.

In an interview with The Globe and Mail, Catherine Tait, president and CEO of the CBC, said the broadcaster is eventually preparing to shift all its content to online-only "in order to remain relevant."

She said more and more Canadians are moving to streaming while the CBC is "sitting here loyally broadcasting over the airwaves."

"If we're going to be audience first we have to be digital first," she said. "We get up every day and say, 'What do our audiences want, and where are they?' And they're on digital in increasing numbers. And so if we are not there we're no longer relevant."

She also criticized the Conservatives' call to defund the CBC, calling it a "slogan," and expressed hope that Heritage Minister Pablo Rodriguez would scrap a Senate amendment banning the CBC from accepting sponsored content.

Ms. Tait said "the core audience for television is 55 plus, or like 65 plus, so young people and diverse newcomers to Canada … they're online."

Her comments followed the disclosure in December by Tim Davie, director-general of the BBC, that Britain's public broadcaster is preparing to become an online-only service in the next decade.

Ms. Tait said in Canada the shift is unlikely to happen so soon as it requires "broadband ubiquity" to ensure that all Canadians – regardless of where they live or their socioeconomic status – have good enough internet to stream programs and films.

Ms. Tait hit back at the Conservative campaign to strip the CBC of public subsidy, saying its "defund the CBC" campaign was a tactic to solicit donations.

"They have an online fundraising campaign, which very specifically says 'We'll save you a billion dollars, please send in $20.' " In 2022, the CBC received $1.24-billion from the government – 66 per cent of CBC/Radio-Canada's funding.

She accused Tory Leader Pierre Poilievre of inciting attacks on the broadcaster, saying, "There's a lot of CBC bashing going on – somewhat stoked by the Leader of the Opposition."

www.theglobeandmail.com

CBC signals plans to go full streaming, ending traditional TV and radio broadcasts

The broadcaster is eventually preparing to shift all its content to online-only ‘in order to remain relevant’ says head of CBC

This seems kind of stupid and shortsighted.
 

Deleted member 12129

User requested account closure
Member
Oct 27, 2017
2,021
Grew up with CBC, its a staple of Canadian television and I fucking hate how the Conservatives keep trying to get rid of it.
 
Oct 28, 2017
3,932
This is one of those things that will get pushed back until it's done. It took forever to end analogue signals, ending broadcast for something the size of CBC is probably more tough.

TBH we all knew it was downhill when they lost the Hockey Night in Canada theme song.
 

jayu26

Member
Oct 25, 2017
4,617
I don't think internet is going to improve in Canada within 10 years knowing our telecoms.
Regardless, we could have another Roger's style outage for myriad of reasons. Keeping a government funded radio station going across Canada seems like a good enough reason just for those situations.
 
Nov 2, 2017
6,840
Shibuya
From what I know from friends at the CBC, radio isn't on the chopping block as imminently because of the need in rural areas. There's just not enough money on the table to keep doing everything at the level of quality expected, effectively. Doesn't help that more and more idiots want the CBC dead and gone.
 

Harpoon

Member
Oct 27, 2017
6,611
Yeah, I don't know about this. I don't think most of the country is nearly ready for a full switch to streaming.
 

Agamon

Member
Aug 1, 2019
1,781
To be fair, a lot rurals in Canada think the CBC is being run by the leader of the lizard people, Justin Trudeau, broadcasting evil hypnotic broadcasts trying to make the kids woke. So maybe it won't be much of a loss to them, tbh.
 

zombiejames

Member
Oct 25, 2017
12,026
In 10 years this might be totally doable, and I'd image they wouldn't be the only ones at that point.
 

lunarworks

Member
Oct 25, 2017
22,335
Toronto
I understand the thinking, but broadcast is still a valuable service. I'm glad they're saying it's at least a decade off. Scary what this means for the future of Canadian culture, though.

To be fair, a lot rurals in Canada think the CBC is being run by the leader of the lizard people, Justin Trudeau, broadcasting evil hypnotic broadcasts trying to make the kids woke. So maybe it won't be much of a loss to them, tbh.
All those types watch on the CBC is Hockey Night in Canada, and even that is now borrowed from Rogers and not guaranteed to air on the network in the long term. Also, no more Don Cherry. (Thank fuck.)
 

balohna

Member
Nov 1, 2017
4,229
I rarely listen to the radio, but when I do I switch to CBC radio. Would suck to lose it. Can't say I watch their channel much these days, but I do use their app occasionally and can see value in growing that. But it feels odd to not tie it to their broadcast... like who's going to download a random app now if they aren't being told about it on TV?
 

SRG01

Member
Oct 25, 2017
7,029
CBC Radio is going downhill though -- there's a lot less local content, and they fill a lot of the time up with music too.
 

killerrin

Member
Oct 25, 2017
9,251
Toronto
Holy crap, are they finally doing it? Fucking took them long enough. I love CBC, but I've always found it pathetic how bad CBC's digital offerings have been.
 

alexlf

The Fallen
Nov 1, 2017
745
Planning a decade in advanced? It makes sense, but it still feels a bit weird to count radio out just yet. Then again, 10 years is a long time. It probably will be effectively dead by then.
 

Pedrito

Member
Nov 4, 2017
2,370
I'm sure it's gonna go well in Québec where people actually watch/listen to Radio Can/Première.

As for the English content, it will be even more irrelevant than it is now when it's in direct competition with Netflix/Prime/You Tube, etc.
 

bremon

Member
Oct 27, 2017
8,021
CBC radio is far more valuable to me than the TV channel, and the vast majority of CBC I listen to is in podcast form. Shifting resources to address a changing landscape makes sense to me. The only money we give CBC is 2 dollars for a few months of Gem at the holidays so my father in law can watch news network ad nauseum.
 
Oct 25, 2017
1,068
Canada
My gut reaction to this story was negative, but in the grand scheme of things, I can see why they would. Most of the Canadian broadcasters have some form of streaming options now.
 

WedgeX

Member
Oct 27, 2017
13,290
I would not have been exposed to the CBC except that the Detroit area sits close enough to the border to get it over the airways. I guess the days of broadcast television are waning. But maybe we should be more wary of streaming, how it fractures us, and how we're getting asked to pay for things to access things that used to be free over the air.
 

Mr. Wonderful

Member
Oct 27, 2017
2,307
Remember that broadcast television and radio is free with incredible range. Streaming video or audio requires paying for an Internet subscription and an excellent connection. There's a huge access and equity issue here.

I don't know the perfect solution, but the best thing that I've been able to come up with is that countries should repurpose at least part of their broadcast television and radio frequencies for public Internet. Or at least public Internet dedicated to content like the CBC, PBS, or NPR. In the US at least, the rest of the frequency could be sold off to telecoms (ew).

You'd still be losing a HUGE source of information and entertainment by getting rid of broadcast TV and radio though.