The head of the CBC says it is preparing to end traditional TV and radio broadcasts and move completely digital, as audiences shift to streaming, but the move is unlikely to happen over the next decade.
In an interview with The Globe and Mail, Catherine Tait, president and CEO of the CBC, said the broadcaster is eventually preparing to shift all its content to online-only "in order to remain relevant."
She said more and more Canadians are moving to streaming while the CBC is "sitting here loyally broadcasting over the airwaves."
"If we're going to be audience first we have to be digital first," she said. "We get up every day and say, 'What do our audiences want, and where are they?' And they're on digital in increasing numbers. And so if we are not there we're no longer relevant."
She also criticized the Conservatives' call to defund the CBC, calling it a "slogan," and expressed hope that Heritage Minister Pablo Rodriguez would scrap a Senate amendment banning the CBC from accepting sponsored content.
Ms. Tait said "the core audience for television is 55 plus, or like 65 plus, so young people and diverse newcomers to Canada … they're online."
Her comments followed the disclosure in December by Tim Davie, director-general of the BBC, that Britain's public broadcaster is preparing to become an online-only service in the next decade.
Ms. Tait said in Canada the shift is unlikely to happen so soon as it requires "broadband ubiquity" to ensure that all Canadians – regardless of where they live or their socioeconomic status – have good enough internet to stream programs and films.
Ms. Tait hit back at the Conservative campaign to strip the CBC of public subsidy, saying its "defund the CBC" campaign was a tactic to solicit donations.
"They have an online fundraising campaign, which very specifically says 'We'll save you a billion dollars, please send in $20.' " In 2022, the CBC received $1.24-billion from the government – 66 per cent of CBC/Radio-Canada's funding.
She accused Tory Leader Pierre Poilievre of inciting attacks on the broadcaster, saying, "There's a lot of CBC bashing going on – somewhat stoked by the Leader of the Opposition."
CBC signals plans to go full streaming, ending traditional TV and radio broadcasts
The broadcaster is eventually preparing to shift all its content to online-only ‘in order to remain relevant’ says head of CBC
www.theglobeandmail.com
This seems kind of stupid and shortsighted.