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The National Cable Telecommunications Association plans to conduct INTX from Wednesday, April 26, through Friday, April 28, next year in Washington. That’s in direct conflict with the NAB’s plan to hold the NAB Show from Saturday, April 22, through Thursday, April 27, in Las Vegas.
This article was originally posted on fiercecable.com
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This is just dumb on the part of NCTA, but they have never understood what it means to run a trade show. Or, they have been so debilitated by their member companies with respect to a real trade show that they cannot stage a decent event. The NAB Show has far more cable executives, especially technical executives than INTX will ever have. NAB is run by professionals.
In addition, NCTA has explored merging with other events and none of those have worked out because of the internal politics of the organization.
RECODE, who programs the INTX conference is owned by Comcast. This tells you lots of the reasons why a real trade show is not in the cards for the cable industry. The last real cable trade show was the Western Cable Show which died in about 2003.
Maybe scheduling INTX against NAB is the way for NCTA to finally kill off their trade show. NCTA and its members do not need a trade show and they have proven that they cannot create one.
INTX is not “the cable show reimagined.” It is the Cable Show with even less imagination.