After 30 years in the broadcast industry, KOMO TV anchor Brad Goode is leaving the business to join the finance industry.
Goode will be joining Washington Federal, Inc. as a senior vice president for communications in mid October. He will leave KOMO in about two weeks after tying up loose ends. He has been with the station for about five years.
"After 17 years of anchoring morning news, I'll be on a normal shift – that will be a change for me," Goode said Wednesday. "This business owes me a lot of sleep. I'm not sure how I'll turn in that receipt."
For the last four years, Goode has covered business news in the Puget Sound region with his franchise segment “Goode 4 Business.” The Puget Sound Business Journal has had a limited content partnership on this program.
Switching career paths and joining the public relations sector with Washington Federal is a perfect fit, he said, because he has been interested in covering business for the vast majority of his career and Washington Federal is a business with an almost 100-year story to tell.
"I've done some events with them and I've got to know their executive team and they need someone to communicate their story more," he said. "Someone to market their brand."
Goode says he is especially excited about being able to interface with the community and a lot of other businesses. But, he added, while he won't necessarily miss the early mornings and constant deadlines of reporting, he'll miss the "fun and chaos of the newsroom."
"I'm still going to be story telling," he said. "I'll just be telling the story of Washington Federal. It is just a different bit of news coverage — what they have done and will do and what that brand means in this community."