Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
PayPal will invest big bucks to introduce its "global vision for the future of money" in a 45-second commercial during the first quarter of Super Bowl 50.
Crispin Porter + Bogusky will create the company's first-ever big-game commercial, which will air on the Feb. 7 CBS telecast. In the run-up to the event, 30-second slots have been reportedly selling for $5 million or more.
Details were scarce, but in a statement, Greg Fisher, the PayPal's vp of global brand marketing, described the ad as "more than a commercial."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in