Local TV stations have long promoting their news and other programming to audiences. But how well have they marketed their brands? How well are they positioning their programming in a media environment increasingly filled with targeted channels and streaming services? What do leading media industry marketers suggest TV stations do to enhance their marketing?

As media looks forward to a post-pandemic new normal, sports will lead the way in advancing remote workflows. How are technologists and vendors progressing on eliminating latency from key parts of the distributed production process? What advances do they see coming in 2021 and 2022 to bring more efficiencies and viewer engagement to sports production?

Network design is critically important to a company’s security posture and management. How are companies phasing out firewalls and planning the networks of their future? How can careful planning prevent cost over-runs and unnecessary complexity? Note: All CBR webinars wrap up with a period when attendees may ask speakers and CBR board members questions on any security topic. Roundtable Leader — Mike Kelley, CISO, E.W. Scripps

Media buying agencies and station groups have been refining the performance-based campaigns, designed to deliver better value to national advertisers investing in local. How are these important campaign strategies evolving in 2021? Are media buyers and sellers resolving issues, including in audience measurement, that have complicated execution? How well is technology keeping up with the trend and facilitating it?

What are broadcasters learning from continued rollouts of ATSC 3? How are they progressing with cable operators passing signals through? How many SFN rollouts are planned for the next 24 months?

What are the newest and most effective strategies for monetizing streaming services? Which aggregation services do the best job of getting services found, keeping traffic growing and contributing to monetization without driving up costs? Pioneers in the streaming world engage in a conversation during this two-hour event.

How are media companies securing hardware that will attach to the supply chains they are planning and building? How are they working with broadcast technology vendors to secure devices and infrastructure? Can the industry define certifications that would identify safe devices for broadcasters.