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News still ranks as one of the best places to run political ads, but there’s only so much inventory available. With markets already saturated with election advertising — markets like Washington, D.C. and Las Vegas are already airing more than 10,000 ads a week — programming other than news is a strong option, and in some cases, as the TiVo data suggests, may reach more independent voters.
This article was originally posted on adweek.com
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