No returning series in any daypart is off to a hotter start this fall than ABC’s daytime talkshow “The Chew,” which gobbled up more series records in key demos last week.
Now in its third season, the food-themed program that replaced “All My Children” in 2011 averaged 2.6 million viewers for the week of Sept. 30-Oct. 4 — up 15% vs. the comparable week a year ago, according to Nielsen.
But it has really turned up the heat in target demos, establishing series highs last week in both women 18-34 (208,000) and women 18-49 (587,000). It was up year-over-year in these categories by 64% and 48%, respectively, and even outdrew the show that inspired it, ABC skedmate “The View.”
In women 18-49, “The Chew” has now delivered its three largest weekly audiences over the past three weeks.
Perhaps its best demo story, though, comes among the hard-to-reach females 12-24. It averaged 88,000 in this demo last week, more than double the 43,000 it drew this time a year ago.
Last Monday’s show, featuring ‘Mighty Meatless Meals,’ became the series’ No. 2 telecast of all time in women 18-49 (638,000), while Thursday’s telecast, featuring segments on how to ‘Jump Start Your Day,’ now stands third (621,000).
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“The Chew” has been especially strong in its brief history before and during the holidays, boding well for its performance in the upcoming November sweep.
