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TruTV is headed into its upfront season with a new slate of reality programs and a new mandate: define "reality."
These days, said executive vp and COO Marc Juris, the discussion of reality programming isn't nearly nuanced enough. "It's like going to Smith & Wollensky and ordering a plate of meat," Juris told Adweek in his Time Warner Center office last week.
The network will team up with Nielsen to create an easier-to-read classification system for reality content in a way that distinguishes content that has more in common with Ken Burns' The Civil War from the next big Housewives franchise wannabe.
This year, the network is pumping Impractical Jokers, a recently renewed series about four guys who play increasingly embarrassing pranks on each other à la Jackass.
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