The Television Academy has named five industry leaders to its executive committee, chairman Bruce Rosenblum announced Thursday. The five appointees are Bela Bajaria, exec VP of Universal Television; David Nevins, president of Showtime Networks; Roy Price, head of Amazon Studios; Kevin Reilly, president and chief creative officer of TBS and TNT; and Rick Rosen, board member and head of the television department at William Morris Endeavor.

The executives will work alongside the Television Academy’s officers and board of governors to guide and shape the direction of the Academy. According to Rosenblum, their contribution will help further the Academy’s mission to encourage television’s “unlimited potential.” The Academy is in the midst of upgrading its campus and is currently campaigning to build a significant endowment to expand the educational programs of the Academy Foundation.

“Each of these visionary executives brings an unparalleled breadth of experience and a unique perspective on our business to the executive committee,” said Rosenblum. “We are in the midst of a world that is rapidly evolving across so many platforms, and this group will be pivotal in helping us expand the ways we serve our members and the industry.”

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The board of governors has also elected their appointees to the executive committee, including Bob Bergen (performers peer group governor), Allison Binder (professional representatives peer group governor), Sharon Lieblein (casting directors peer group governor), and Seth Shapiro (interactive media peer group governor, new to the EC).