Specs
Who Shereta Williams
Current gig President, Videa
Old gig Vp, corporate development, Cox Media Group
Age 41
Services have launched in the past and been unable to make a go of it. Why will yours succeed?
If you look at why the attempts failed, there wasn't a lot of buy-in on the station side. If you look at the typical station, they have high sell-out rates and they get premium unit rates, so they weren't really looking for another sales channel.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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