VR Is Still More Hype Than Reality

Jul 25, 2017 | TVNewsCheck | Add comment

Virtual reality has emerged as one of the hottest new areas, with Facebook, Google and Microsoft pouring resources into development. Facebook’s $2 billion purchase of Oculus in 2014 signaled how important the platform finds the area. Publishers and marketers have followed suit with their own experiments in VR. Digiday Research surveyed 172 executives from media and marketing companies to uncover their approaches to VR — and the development of the market. Here are the key findings.

This article was originally posted on digiday.com

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VR Is Still More Hype Than Reality

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