VR: Publishers Forge Ahead, Advertisers Lag
When it comes to virtual reality, few publishers are as committed as The New York Times, with its dedicated VR app and Daily 360 feature, helped by funding from tech giants Samsung and Google. Another early mover, USA Today, is entering its second season of its weekly VR show, VRtually There. But outside those two publishers and a handful of others, there’s less to crow about.
This article was originally posted on digiday.com
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