• by Karlene Lukovitz  @KLmarketdaily, July 12, 2023

In a new digital-out-of-home (DOOH) partnership, “top” content from TikTok, along with ads, will be featured on more than 3,000 video screens on top of Redbox kiosks nationwide. 

The new vehicle is available through ad platform Crackle Connex, which, like Redbox, is part of Chicken Soup for the Soul Entertainment. 

Redbox kiosks are in high-traffic locations collectively shopped by millions of consumers, including grocery stores and discount retailers, according to Philippe Guelton, chief revenue officer of Crackle Connex. 

"This partnership allows us to bring together the power of our exceptional content with the high visibility of Redbox kiosk locations, creating an effective and fresh approach to advertising,” Dan Page, head of global distribution, new screens at TikTok, said in the announcement.