Around the Net
Kantar Media, Twitter In TV Analytics Alliance
- Computer Business Review, Sunday, August 4, 2013 11:32 AM
Audience measurement specialist Kantar Media has teamed up with Twitter to develop a new tools for TV planning and analytics in the UK. Under the alliance, both the firms will work together to provide detailed analytics data for UK broadcasters and media agencies, expected to be available by 2014. Kantar said the tools will allow broadcasters to assess programmes and series, plan promotions and assist media buyers and sellers to integrate social data more comprehensively with TV.
