Comcast’s NBCUniversal unit, which portrays itself as a leader in changing the television advertising business, said it is planning to hold its upfront events according to a fairly traditional schedule. In a post on LinkedIn, Linda Yaccarino, chairman of NBCU global advertising and partnerships, said NBCU will hold its 2023 upfront on May 15 at Radio City Music Hall, again leading off upfront week. (In-person upfronts took a two-year pause during the pandemic.)
