The new product using ATSC 3.0 “introduces personalization, hyper-localization and enhanced content capabilities to broadcast TV. Digital features advance viewer experience and enable increased engagement, advertising and measurement opportunities.” It’s now available on select NBC- and Telemundo-owned stations and is being showcased at this week’s NAB Show.

BRAND CONNECTIONS

ROXi’s FastStream technology allows local TV news organizations to create interactive versions of their broadcast TV news where viewers can pause, play and skip news segments instantly without need to download an app. The new format is designed to make broadcast TV compelling and attractive to younger consumers and build demand for NextGen TV devices.

Byron Allen Says What He’d Do With Paramount Global

Byron Allen, founder, chairman and CEO of Allen Media Group, spoke about his bid to acquire Paramount Global at NAB Show April 14. Allen called Paramount Global “a phenomenal company” and a healthy one at that. Allen was interviewed on a panel titled “Thriving in a New Television Syndication Paradigm” by Kathy Haley, publisher of TVNewsCheck. Allen said he would pursue a streaming merger with the likes of NBCUniversal’s Peacock and Warner Bros. Discovery if he were to acquire Paramount. “I think there will be a shakeout; I think there will be some merging,” he said of the various streamers. (Michael Malone)

Mario Gabelli Comes Out Against Paramount’s Merger With Skydance

Wall Street titan Mario Gabelli is slamming a possible merger between Paramount and Skydance Media — and says he’d rather see Paramount exit deal talks altogether. The legendary investor — whose firm through super voting shares and common Paramount stock is the second leading voting shareholder next to media heiress Shari Redstone — added in an interview with the New York Post that he’s also against a sale of Paramount to Apollo Global Management, which has offered $26 billion. (Scott Mlyn/CNBC)

SPONSORED BY MEGAPHONE

Generate more ad revenue with sponsored UGC segments

Morris Multimedia’s WWAY Wilmington secured Center for Quality Care as an interactive sponsor for its Weather Photo of the Day user-generated content (UGC) segment. Sponsored UGC segments can be a great source of revenue for local broadcasters and an excellent opportunity for brands looking to drive instant leads and sales.

NAB 2024: NextGen TV HDR Now Reaches Half Of U.S.

With NextGen TV broadcasts now within reach of more than 240 million Americans and sales of televisions and upgrade accessory devices expected to top 5 million units this year (according to the Consumer Technology Association), local TV broadcasters transmitting in NextGen TV are ramping up to support High Dynamic Range (HDR) video and immersive audio as an “always on” viewer benefit.

J.P. Morgan and Morgan Stanley started coverage on Reddit with equivalent to "hold" ratings, as they wait for clarity on the social media company's user growth, while staying bullish on ad-revenue growth and artificial intelligence (AI) initiatives. Shares of Reddit were up 0.88% at $42.64 in premarket trading. While Reddit, which made its market debut last month, still relies on advertising for the vast majority of its revenue, it touted AI in its initial public offering marketing roadshow as an area of growth.

McManus, who turned 69 in February, started to consider retirement two years ago. With CBS carrying the Super Bowl this year along with the NCAA Tournament and the Masters, McManus and CBS President-CEO George Cheeks agreed the timing was right. David Berson, president of CBS Sports for over 10 years, is McManus' hand-picked successor.

TV Loves To Get In Its Own Way

Brands want to measure ads everywhere, but media companies keep making it harder.

Right-Wing Media Are In Trouble

The flow of traffic to Donald Trump’s most loyal digital-media boosters isn’t just slowing; it’s utterly collapsing.

The Iowa native delivered a heartfelt message about her basketball future, thanking many of the great players who came before her. "I'm sure it will be a big first step for me, but it's just one step for the WNBA thanks to all the great players like Sheryl Swoopes, Lisa Leslie, Cynthia Cooper, the great Dawn Staley, and my basketball hero, Maya Moore," Clark said. "These are the women that kicked down the door so I could walk inside. So, I want to thank them tonight for laying the foundation. Clark came back on stage at the end of the show, bringing her former Hawkeye teammates Kate Martin, Gabbie Marshall and Jada Gyamfi with her. (Chrlaie Neibergal/AP)  

TVN’S MEDIA JOBS

New Jobs Posted To TVNewsCheck

New jobs posted to TVNewsCheck’s Media Job Center include an opening for an account executive – trainee/new business development and existing jobs include 13 openings in news, sales, digital and engineering.

TVN Webinar: Streaming Revenue Strategies For Local TV

Streaming sales leaders from Gray Television, E.W. Scripps, Hearst Television and Ticker will share the latest developments in technology and strategy for OTT and FAST channels. Learn more about this critically important revenue source for broadcasters in a TVNewsCheck Working Lunch Webinar on May 16. Register here.

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