Comcast NBCUniversal said 2024 Olympics and Paralympics advertising sales are pacing ahead of the $1.8 billion generated by the previous summer Olympics in Tokyo, which were moved to 2021 from 2020 because of the COVID-19 pandemic. All of the advertising inventory in the live coverage of the Paris opening ceremony is already sold out. Also sold out are all of the planned halftime sponsorships for team events, such as basketball and soccer, across NBCU’s platforms,
Next year at this time, the 2024 Summer Olympic Games will be held in Paris. NBCUniversal has the coverage rights, and it’s revving up awareness in a collaboration with global icon Dolly Parton’s new video. We Are The Champions/We Will Rock You is a cover of the famous rock anthems by Queen that’s featured on Parton’s upcoming album, Rockstar. The recording was inspired by Parton’s 2022 induction into the Rock & Roll Hall of Fame. The album is set for global release on Nov. 17.
TVU Networks, a provider of cloud-based workflow solutions for live content creation and distribution, is providing support for customers at the 2024 Olympics Summer Games taking place at 35 venues […]
NBCU is beginning a multi-platform marketing push, using the “Save the Date” theme, to get consumers amped up for the Olympics, which will kick off July 26 of next year. And to help it do so, the company is turning to some old friends including Dolly Parton, WWE star Roman Reigns and a minion.
Even in an uncertain national TV marketplace, NBCUniversal says its advertising sales for the 2024 Paris Summer Olympics are outpacing the previous Tokyo Summer Games. During a press conference on Tuesday, Dan Lovinger, president of Olympics/LA 2028 ad and sponsorship sales for NBCUniversal, said: “While still very early, I can report we are pacing well ahead at the same point in time of the recent summer games in Tokyo [which aired in the summer of 2023].”
