NBC is partnering with AMC to bring select live coverage of the Paris Olympics to 160 theater locations, offering a unique communal viewing experience. Tickets for the screenings, taking place July 27-Aug. 11, will be available through AMC and Fandango.
During Saturday’s broadcast of the NFL Wild Card game between the Los Angeles Chargers and the Jacksonville Jaguars, NBCU kicked off its marketing campaign with a 20-second spot featuring Paris Hilton. Versions of the spot will run for the next few months across the company’s platforms.
