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Amazon Raises Ad Stakes With Video

by TVNewsCheck

With little fanfare, Amazon Video Ads rolled out this week to advertisers working with the Amazon Media Group. The new out-stream video advertising product allows advertisers to run an autoplay feature in videos as shoppers browse on the Amazon platform across desktop, tablets and smartphones. The ads are muted by default. With a click, site visitors can choose to view the ads in full-screen mode and listen to them.