For Anthony Zuiker, Passion Is Key To Broadcasting Success
The creator of CSI, who’s now working with Sinclair Broadcast Group to develop a slate of new shows, says his litmus test for whether television is good is whether he feels it in his heart and mind, and whether it raises the hairs on the back of his neck. (Sinclair Broadcast Group photo)
Anthony Zuiker will discuss how genres like talk, game shows, documentaries and even news can find new energy and creativity during a special session at TVNewsCheck’s Programming Everywhere event at the NAB Show in Las Vegas on April 16. Register here.
Anthony Zuiker and Sinclair Broadcast Group have struck an unusual arrangement that calls for the CSI creator to work with the station group giant on crafting original content, some drawn from Sinclair’s wealth of local news archives. The plan is to sell shows in syndication to other stations as well as to assemble docuseries pulled from the archives of its 185 TV stations that can be licensed to outside buyers. Zuiker will also consult with Sinclair’s news directors and journalists on amping up the storytelling qualities of local news reports, particularly on big national stories.
