With attention becoming a more important metric to advertisers looking to ensure their messages are connecting with viewers, the Advertising Research Foundation said it has begun mapping attention measurement providers. The initiative is a part of the ARF’s Attention Validation initiative.
DoubleVerify, a software platform for digital media measurement, data and analytics, today announced that the company has received Media Rating Council (MRC) accreditation for its DV Authentic Attention metrics, DV’s attention-based […]
