While conversations between broadcasters and car makers are just starting, ATSC 3.0 proponents say that given the three-to-five-year build cycle of a typical new model it’s crucial to get 3.0 receiver chips into car makers’ design plans by next spring so they’re ready to roll in 2024, by which time next-gen stations will be broadcasting across the U.S.
Vehicle certification is among the functions halted by the nearly four-week partial shutdown of the federal government, meaning automakers could face delays in launching new and updated models if the impasse in Washington drags on.
Automakers are usually all about what’s new — new product, new technology, new brand image. But they’re also pragmatic businesses willing to milk profits out of what’s old. Which is why, for instance, Lincoln will keep building its slow-selling MKT crossover after its successor, the Aviator, arrives in showrooms next year.
If Santa puts a big red bow on a good number of vehicles in December, automakers will break the all-time record for annual sales. November U.S. auto sales were up 3.7% compared with a year ago, according to Autodata. General Motors and Ford both exceeded analysts’ expectations. Even Volkswagen Group had its first good month since the emissions scandal broke a year ago.
U.S. auto sales are on pace for the strongest November ever, four forecasters say, breaking the industry’s streak of three consecutive monthly declines and keeping open the possibility that 2016 can squeak ahead of last year’s record.
Automakers in the U.S. are ramping up holiday sales promotions ahead of Black Friday, aiming to clear out bulging inventories of unsold cars and dispel investor doubts about consumer demand.
Automakers are seizing on what they see as a fresh opportunity to recast the industry’s relationship with the U.S. government now that Donald Trump has been elected president.Goals include recasting how autos are regulated by the federal government and provide relief from regulatory friction that the group says drives up vehicle costs.
Toyota’s deal in January to acquire the remainder of Daihatsu Motor Co. for about $3.2 billion in stock may represent the dawn of a leaner Japanese auto industry, according to Jefferies Group analyst Takaki Nakanishi. By 2020, he sees the nation’s ranks of carmakers shrinking from the current eight to no more than three company groups, driven by the rising costs of competing to make cars cleaner, safer and more connected.
More automakers than ever will advertise in the Super Bowl this year. At least nine plan to air spots in the big game on Fox Sunday, including first-time Super Bowl advertiser Jaguar. It will mark the fourth straight year that auto has been the game’s biggest ad category
The midnight shift returns. At GM, nearly one in five U.S. hourly workers now clocks in close to midnight and goes home around sunrise.