CBS

Running a bunch of TV promos doesn’t always get you the most viewers for your TV shows. TiVo points to how NBC’s new shows performed so far this fall, versus where CBS put its efforts.

Better performing automotive and financial services ad categories as well as higher political ads drive the increase.

YouTube wants to be the boob tube. Google is pitching YouTube not only as a popular Web destination, but as a content channel to have a place in the living room alongside TV networks like ABC, CBS and NBC. As Google targets the TV set, it is also making a play for TV-sized ad buys rather than smaller online budgets.