Despite heavy time commitments to trying to optimize performance of converged TV campaigns, many advertising professionals admit that they’re not fully achieving this objective. Nearly 90% of 250 senior-level brand and agency executives surveyed in August by Innovid agreed that a unified view of performance across converged campaigns — defined as linear, connected TV and digital — is important, and 91% said that standard KPIs across converged TV advertising are important at some level.
Imagine Communications, a provider of ad tech solutions for TV broadcast, has formed a partnership with Google Ad Manager that it says “is set to transform converged TV advertising. This […]
