NIELSEN'S STATE OF THE MEDIA

DVRs Boost TV Viewing In Second Quarter

In the second quarter of 2010, U.S. television continued to reach more people over more platforms. The average person watched more than 143 hours of television per month. This rate of consumption is essentially flat compared to the same period a year ago; however, the emergence of the DVR as a widely distributed device has changed viewing behaviors in many homes.

NBC Ad Urges Viewers To Record News

Of all the news commercials on the networks this year, one running this fall for NBC Nightly News might be the most unorthodox. In it, the anchor Brian Williams recommends that people record the 6:30 p.m. newscast if they will not be home in time to watch live.