LEGAL MEMO BY MICHAEL D. BERG
States Playing Musical Chairs With Primaries
Earlier primaries and Super PACs are changing the face of the 2012 elections. For TV stations, that means gearing up political sales policies and inventory planning; the opportunity for more revenue from the political season; and the need for earlier-than-usual attention to FCC, Federal Election Commission and state political ad requirements. In this first of two parts, the ramifications of the ever-shifting primary schedule are examined.
