Penn Entertainment, which owns the service, signed a $1.5 billion deal with ESPN for rights to the sports media giant’s name in August. Under the agreement, Penn will operate ESPN Bet while ESPN promotes the app across its online and broadcast platforms.
ESPN said ESPN BET, the sports betting service run by Penn Entertainment, will launch Tuesday, Nov. 14. Teaser spots for the sportsbook feature SportsCenter anchor Scott Van Pelt receiving alerts from the ESPN and ESPN Bet Apps. A full ad campaign will be rolled out closer to launch and also feature SportsCenter’s Elle Duncan. ESPN Bet will provide the odds used in ESPN content.