generative AI

Forward-looking station groups including Gray Television, E.W. Scripps and Graham Media are forming internal policy groups to tackle the challenges that will come with adopting generative AI in their newsrooms.

With AI advancements proliferating and its role in media growing, media companies should step back and ask some key questions about the data being used to fuel its advancements.

TVNewsCheck Editor at Large Harry Jessell and Editor Michael Depp look back over an eventful year in broadcast business news and ahead to the steepest challenges it will confront in 2024. A full transcript of the conversation is included. [Ed. note: Jessell erroneously noted Nexstar stock took a 32% hit, when it actually lost 32 points. Since this episode was recorded, its stock rebounded to 155 yesterday.]

The tech giant’s AI-powered search product is being tested on roughly 10 million users; publishers rely on Google for traffic and see a gathering storm.

AI is changing media sales. ChatGPT automates tasks and creates efficiencies, but OpenAI’s leadership changes show the need for a strategic approach to AI integration. ShareBuilders offers tailored AI solutions prioritizing data safety and flexibility.

Experts and leaders from the BBC, AP, Partnership on AI, Adobe and Avid will discuss how generative AI will reshape news production but present major ethical, operational and security challenges in the process in a panel at TVNewsCheck’s NewsTECHForum conference at the New York Hilton on Dec. 12. Register here.

YouTube, the video platform owned by Alphabet Inc.’s Google, will soon require video makers to disclose when they’ve uploaded manipulated or synthetic content that looks realistic — including video that has been created using artificial intelligence tools. The policy update, which will go into effect sometime in the new year, could apply to videos that use generative AI tools to realistically depict events that never happened, or show people saying or doing something they didn’t actually do.

One month after rolling out various generative artificial intelligence tools to advertisers, Meta is restricting political campaigns and advertisers in other regulated industries from using these very products — due to concerns that these tools could be used to intensify the spread of election misinformation. 

Fox Corp.’s Fox Sports is turning to generative artificial-intelligence to help its staffers more rapidly generate content from millions of hours of its archived games footage. The sports programmer inked an expanded collaboration with Google Cloud to use the internet giant’s generative AI technology. Fox Sports said that by using Google Cloud’s Vertex AI Vision system, it can quickly search footage from more than 1.9 million videos and produce new content “in near real-time” for TV, social and marketing content.

While AI has been a powerful tool for media across multiple functions, generative AI poses numerous threats that should give all companies pause as they assess its potential upsides.